FRANCON invites you to discover 'Scene' - A temporary store installation in the bare Lobby, the redesign of a modernist icon in the heart of Rotterdam.
FRANCON's store installation 'Scene' testifies to the brand's commitment to quality and an unconventional approach to fashion. The team detaches its development process from the traditional timelines of the fashion industry, producing limited-edition pieces that focus on settings rather than seasons. Their designs suit different occasions and moods. New items are introduced according to the team's schedule, creating an ongoing body of work.
In the 'Scene' installation, FRANCON present works by artist Saskia Noor van Imhoff and a light installation by artist Arnout Meijer.
